The XEIOH blog
Featuring the opinions and perspectives from the imagineers that are driving innovation.It’s a forum to communicate and collaborate. Here visionaries help each other to think differently about healthcare.
Our Blogs
The XEIOH blog features the opinions and perspectives from the imagineers that are driving innovation for XEIOH and other disruptive healthcare companies. It’s a forum to communicate and collaborate. Here visionaries help each other to think differently about healthcare.
Watch: Why we stepped up to create coronavirus infographics for the South African public
When the coronavirus pandemic and ensuing flurry of fake news hit South Africa in April 2020, we realised that we needed to step up and use our expertise as visual storytellers to simplify the science and drive changes to behaviour that could help slow down the spread...
How wearing a mask could slow down the spread of Coronavirus
With South Africa having moved into lockdown level 3 as of 01 June 2020, we saw an easing up on restrictions on personal movement, opening up of commerce and places of worship. With more people mingling in close enough proximity to each other, the community...
Introduction to eMail Marketing
If you are early in your digital journey, one of the marketing channels you need to get up and running first is email. As a contemporary marketer you may be tempted to place more emphasis on trendy opportunities like Instagram influencers or chatbots but don’t let...
Fighting the junk science ‘infodemic’
Every outbreak of disease since the Middle Ages has been accompanied by an overabundance of information – some of it accurate/authentic and some of it not. The profusion of junk science (misleading or misinterpreted information) about SARS-CoV-2 (the novel...
What Your Dental Website Needs To Attract Millennials
As a dental practice owner there could be one group of people your dental marketing efforts are overlooking and that's the millennials. According to the Guardian newspaper there are roughly 13.8 million people born between 1980 and 2000 in the UK and collectively they...
Dental Marketing Newsletters – A Must Have Strategy For Your Practice
When it comes to dental marketing strategies, newsletters are woefully underused. In fact only 20% of UK dentists are reportedly using them. Yet they're also one of the most efficient AND cost-effective forms of marketing you can implement. While many other types of...
How To Get The Best Out Of Social Media for your Dental Practice
If you're looking to ramp up your dental practice marketing efforts, then you may want to consider using social media. By employing dental marketing techniques on sites such as Facebook, Twitter, LinkedIn, and YouTube etc, you'll be placing yourself right in the...
3 Steps for Successful Dental Marketing In 2020
It's estimated that 80% of all non-referral based leads within the dental sector starts with a major search engine. In other words if you think that your potential patients aren't searching for you online, then you're wrong! What this means is that if you even want to...
5 Systems for Healthy Digital Marketing
As a marketer of healthcare products or services, you’re familiar with multiple processes inside a living body. You’ll know that a breakdown in one step of a process can have serious negative effects on the overall functioning of a healthy body. Each step, no matter...
Medical Infographics Changing The World
More people have access to healthcare facilities than before. Patients are keen to become co-managers of their own health, demanding access to good quality healthcare. Empowered patients make empowered decisions - often resulting in better outcomes for the patient. At...
Online Improves Treatment
Notes from a physician: How Doctors can use Online Content to Improve a Patient’s Treatment. Access to medical information from a reputable source can alter a patient’s perception of their illness, the treatment and in the long term, improve compliance.